Guthy-Renker unveiled Linsay Lohan as one of the new faces of Proactiv Solution.Â
Their brand will launch its 10th national US television program featuring Lohan in July 2006. Lohan will share her experiences fighting acne and using Proactiv Solution.Â
Lohan has used the product with great success for many years and felt compelled to share her experience with the audience. She was quoted as saying, “My skin, thanks to Proactiv, is clear all the time,” “Proactiv heals acne, but the best thing is that it’s super gentle, so it works every day like skin care. That’s how I use it, and it works.”   Â
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Proactiv Solution are understandably very upbeat about Lohan’s association with the product and the senior vice president Karen Barner  said, “Celebrities have access to nearly every skin care product, and they choose Proactiv because it works. We’re thrilled that Lindsay uses Proactiv Solution and is happy to speak out in support of the brand. As Proactiv celebrates its 10th program, the life-changing product not only remains more popular and relevant than ever, but the response to the product continues to be remarkable.”
Proactiv Solution is used by more than 10 million people and  is the result of five years of research by two leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields. Â
Proactiv Solution was launched in 1995. Proactiv Solution has a range of products which include concealers, sunscreens and body washes to compliment a core three-step system.
Guthy-Renker is one of the worlds largest direct response television marketing companies.Â
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